Our Team

Mike Goodrich


T. Michael Goodrich, II is the principal in First Avenue Ventures, LLC. Mike serves as the chair of the board for Alabama Outdoors, SMS Plus, an apartment marketing firm, and a founder of Spruce, a mobile productivity app company and active in the operation of numerous other business ventures. Mike is a member of the Board of Directors of the Mike and Gillian Goodrich Foundation, the Board of Governors of Indian Springs School, the board of directors for the Fresh Water Land Trust, and on the board of the UAB Athletic Foundation.

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Laurel Mills

Director of Digital Media and Marketing

Laurel Mills is the Director of Digital Media and Marketing as well as Head Storyteller for First Avenue Ventures. In this capacity, Laurel leads Digital Media efforts for Select My Space, SMS+, Market Table, Lobby Display App and The Storytelling Machine. She also strategizes, templates and implements content marketing efforts in the form of videos, blog entries, e-book offers, infographics and social media posts.

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