Our Team

Mike Goodrich


T. Michael Goodrich, II is the principal in First Avenue Ventures, LLC. Mike serves as the chair of the board for Alabama Outdoors, SMS Plus, an apartment marketing firm, and a founder of Spruce, a mobile productivity app company and active in the operation of numerous other business ventures. Mike is a member of the board of directors for the Fresh Water Land Trust and on the board of the UAB Athletic Foundation.

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Laurel Mills


Laurel Mills is the Director of First Avenue Ventures. In this capacity, Laurel leads marketing, team building and other efforts for Select My Space, Market Table and Lobby Display App. She also strategizes, templates and implements content marketing efforts in the form of videos, blog entries, e-book offers, infographics and social media posts.

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Emma Bolden

Associate Director of Marketing

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